Captions: A Love Story

Captions: A Love Story

Captions. Not the sexiest of topics, and often a pain in the ass to write well, but I have to admit they’re one of my favorite tools in the content and design arsenal. In fact, let me just say it – I love them.  Picture this: You are paging through a gorgeously...
Brand collateral audits [CHEAT SHEET]

Brand collateral audits [CHEAT SHEET]

You’ve got an organizational logo you’re relatively happy with – your organization is effectively branded, right? Not necessarily. You might have a clear brand, but without looking at a number of other things, you won’t really know. I’m sure you’ve heard this a...
Creating effective infographics

Creating effective infographics

“Can you create an infographic for this?” I’ve heard this more and more recently, yet not everyone is clear what infographics are and what they’re good for. Quality infographics are a great tool in your communications tool belt, especially when it comes to distilling...