Captions: A Love Story

Captions: A Love Story

Captions. Not the sexiest of topics, and often a pain in the ass to write well, but I have to admit they’re one of my favorite tools in the content and design arsenal. In fact, let me just say it – I love them.  Picture this: You are paging through a gorgeously...
Brand collateral audits [CHEAT SHEET]

Brand collateral audits [CHEAT SHEET]

You’ve got an organizational logo you’re relatively happy with – your organization is effectively branded, right? Not necessarily. You might have a clear brand, but without looking at a number of other things, you won’t really know. I’m sure you’ve heard this a...