Publication Design
Field Guide to Human Centered Design

SPARK supports entrepreneurs with services that are aimed at creating strategies for growth, building learning systems that drive innovation, generating the capacity for the activation of business models that lead to sustainable economic development and personal growth.

CHALLENGE:

SPARK, in partnership with the Gordon Institute for Business Science (GIBS) at the University of Pretoria, wrote and facilitated a series of sessions for Nedbank employees focused on the basics of Human Centered Design concepts, exploring what that could look like in South African banking services. They needed a guide to accompany the training that would showcase the design tools in a way that employees could use when developing their own ideas.

 

SOLUTION:

I designed a 60-page guide to showcase the tools and techniques of human centered design that SPARK wrote for them, including custom graphics and icons. The guide was designed in an easy-to-use format in alignment with Nedbank’s corporate identity.

 

CLIENT:

SPARK (in partnership with GIBS)

SERVICES:

Publication design

Graphic design

Custom graphics

Photo/image sourcing sourcing

Preparation of document for online use and professional printing