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Brand collateral audits [CHEAT SHEET]

Brand collateral audits [CHEAT SHEET]

One of the tools you can use to get a birds-eye view of how your brand stacks up is a brand collateral audit. Sounds fancy, but it’s really pretty simple. Brand collateral is all the “stuff” that supports your brand – your website, publications, reports, etc. If you take a macro look at everything, it will give you a good idea of whether you’re expressing your brand consistently across all your collateral.

Collecting images to effectively tell your story

Collecting images to effectively tell your story

You know that high-quality, relevant, timely images are important to effectively communicating your story, but whenever you need them you can only seem to find that grainy, poorly lit group shot from the workshop last year that you’ve already used several times. You need a plan. My guest post at askinyathelo.org.za delves into the four steps you need to take to make sure you have the images you need at hand when you need them.

Creating effective infographics

Creating effective infographics

Quality infographics are a great tool in your communications tool belt, especially when it comes to distilling complex ideas into bite-sized chunks that your audience can easily digest. But before you ask your team to whip up that sure-to-go-viral infographic, take a look at my post over at askinyathelo.org.za where I share a few keys to creating effective infographics, as well as tips on how to break down the design process and get a result that tells a clear, cohesive story.

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